Marketing Manager Job Description
Bloomingdale International School
Position: Marketing Manager
Reports to: School Principal
Location: Bloomingdale International School
Job Summary: The Marketing Manager at Bloomingdale International School is responsible for developing, implementing, and managing the school’s marketing strategies to enhance its visibility, increase enrollment, and promote a positive image. This role involves working closely with the school administration, faculty, staff, and external partners to ensure effective communication and brand management.
Key Responsibilities:
Marketing Strategy Development:
- Develop and implement comprehensive marketing plans and strategies to achieve the school’s enrollment and reputation goals.
- Conduct market research to identify target audiences and understand competitive positioning.
Brand Management:
- Maintain and enhance the school’s brand image and ensure consistent messaging across all platforms.
- Develop marketing materials, including brochures, newsletters, and digital content, that reflect the school’s brand and values.
Digital Marketing:
- Manage the school’s website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
- Oversee the school’s social media presence, creating and curating engaging content to increase online engagement.
- Utilize digital advertising campaigns (Google Ads, social media ads) to reach prospective students and parents.
Event Coordination:
- Plan and coordinate marketing events, such as open houses, school tours, and community outreach activities.
- Promote school events through various channels to maximize attendance and engagement.
Public Relations:
- Develop and maintain relationships with local media and community organizations.
- Write and distribute press releases, manage media inquiries, and coordinate media coverage of school events.
Content Creation:
- Create compelling content for various marketing channels, including website, social media, email campaigns, and print materials.
- Collaborate with faculty and staff to gather stories and achievements for promotional purposes.
Admissions Support:
- Work closely with the admissions team to develop and implement strategies to attract and enroll new students.
- Assist in creating admissions materials and presentations.
Analytics and Reporting:
- Monitor and analyze marketing campaign performance using metrics and data analytics tools.
- Provide regular reports on marketing activities, including ROI and effectiveness of campaigns.
Budget Management:
- Develop and manage the marketing budget, ensuring efficient use of resources.
- Track expenditures and provide regular budget reports.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 5 years of experience in marketing, preferably in an educational or nonprofit setting.
- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Proficiency in marketing software and tools, such as Google Analytics, SEO tools, and social media management platforms.
- Creative thinking and problem-solving skills.
- Ability to work collaboratively with diverse groups of people.
Key Competencies:
- Strategic Planning
- Creativity and Innovation
- Communication and Interpersonal Skills
- Analytical Thinking
- Project Management
- Attention to Detail
Working Conditions:
- Full-time position with occasional evening or weekend work required.
- Primarily office-based with some time spent attending school events and community activities.